STATIA GIBSON

SUMMARY

Enthusiastic and self-motivated commercial real estate professional with business development,  marketing, and sales experience. Special interest in adaptive reuse of historic buildings.

EXPERIENCE

SENIOR MANAGER, BUSINESS INVESTMENT • CITY OF RICHMOND, VA
2022-PRESENT
  • Responsible for managing, developing, and implementing the business attraction, retention, and expansion activities for the City of Richmond, VA
  • Managed a staff of 2 and increased productivity by implementing new reporting and CRM metrics
  • Generate and qualify prospects through marketing outreach activities such as trade shows and marketing missions domestically and abroad
  • Respond to requests for proposals for economic development projects
  • Coordinate visits, provide information on the region, coordinate travel and meeting arrangements, and identifying suitable sites and buildings
  • Represent the partnership in other organizations, including serving on committees, boards, and task forces
  • Maintain and communicate data by coordinating with research staff, local economic developers, and prospects
  • Report work of the team to the DCAO through regular communication, events, and annual briefings
  • Oversee the creation, design, management and implementation of pitch presentation material
  • Establish strong ties to the community and responding rapidly to evolving industry workforces
  • Lead special projects on behalf of the Department
SENIOR MARKETING ADVISOR, LOOPNET • COSTAR GROUP
2020-2022
  • Build relationships with key decision makers representing various commercial real estate spaces and create custom narratives that communicate their property’s unique story including descriptions about the neighborhood, property highlights and the architect
  • Curate and create content for signature ad listings, ensuring they get the most visibility on CoStar Group’s platforms
  • Capture market-critical information that enables clients to make informed high impact business decisions
  • Build relationships with the internal sales force to help enable and facilitate the sale of LoopNet signature ads
  • Dissect trends and collaborate with regional-based teams to qualify data that will help tell the story of an entire market
BUSINESS DEVELOPMENT MANAGER • GREATER RICHMOND PARTNERSHIP
2018-2020
  • Generated and qualified prospects through marketing outreach activities such as trade shows and marketing missions domestically and abroad
  • Interacted with prospects to coordinate and schedule prospect visits, provide information on the region, coordinate travel and meeting arrangements, and identify suitable sites and buildings
  • Represented the partnership in other organizations, including serving on committees, boards, and task forces when possible
  • Maintained and communicated data by coordinating with research staff, local economic developers and prospects
DIRECTOR, RESEARCH & COMMUNICATIONS • COLLIERS INTERNATIONAL | RICHMOND & NORFOLK
2012-2018
  • Conducted in-depth market research and produced quarterly marketplace reports for Richmond & Norfolk markets as well as contributed content to national Colliers market reports
  • Collaborated with regional specialty teams to analyze specific market trends and create associated specialty research & marketing content
  • Acted as liaison and project manager for outside contractors including, but not limited to: advertising agencies, graphic designers, and videographers as well as members of the press, including drafting and release of press releases, news, announcements, and advertising campaigns
  • Assisted in the creation, design, management and implementation of pitch presentation material, social media materials, email marketing, online advertising and print advertising
  • Implemented social media strategy including: brand awareness, content strategy, marketing, scheduling, generation of inbound traffic and cultivation of leads and sales
  • Maintained and updated local website pages through website management software with up-to-date listing information, contact information, news and blog posts
Associate, Retail Brokerage (2013-2015)
  • Negotiated lease and sale transactions on behalf of retail landlords and tenants
  • Participated in leasing advisory team meetings to update colleagues and Managing Director on leasing activity, marketing information, new business generation efforts, prospects, and market knowledge and trends.
Brokerage Assistant (2012-2013)
  • Provided complete, timely, organized and accurate administrative support to the brokerage services team
  • Monitored active transactions, potential leads, client contacts and maintained the CRM database
  • Worked closely with the creation of marketing proposals and collateral

EDUCATION

MA, ARCHITECTURAL HISTORY + PRESERVATION CERTIFICATE
UNIVERSITY OF VIRGINIA • 2025
SAH; Attending part time with anticipated graduation date January 2025

BS, REAL ESTATE
VIRGINIA COMMONWEALTH UNIVERSITY • 2012
Rho Epsilon; Alpha Phi Omega; Semester Abroad: Roehampton University, London UK

SKILLS

Business Development
Economic Development
Project Management
Commercial Real Estate
GIS
Targeted Research
Property Summary Reporting
Conversational Spanish
Visual Merchandising
Int’l Business Travel
Microsoft Office Suite
Adobe Creative Suite
Email Marketing
Social Media Management
Website CMS
Customer Service

MEMBERSHIPS, CERTIFICATIONS, EXTRACURRICULARS

Greater Richmond Association for Commercial Real Estate (GRACRE); Board of Directors

Historic Richmond Junior Board; Marketing Chair

Society of Architectural Historians (SAH); Student Member

VCU Association of Real Estate Alumni (AREA); Co-Chair

Commercial Real Estate Women (CREW); Past Board of Directors

PEO International

Virginia Real Estate License

Colliers International Commercial Property Marketing Certification (CPMC)

Colliers International Commercial Property Research Certification (CPRC)